Marketing Communications & Customer Success
MarCom and PR professional with experience in start-ups, non-profit, agency, and publicly traded organizations. Key career highlights include community support for 100,000+ users, obtaining coverage in national consumer publications such as Real Simple, Gear Patrol, Rolling Stone, and NBC News, and high-profile event planning as part of the Arizona Super Bowl Host Committee.
Experience
Featured – Community Manager
Featured is the AI co-pilot for PR — a platform that helps PR professionals and subject-matter experts land media placements, build brand authority, and grow AI visibility.
User Education: Leads all platform support, feedback, and onboarding for 100,000+ users across Connectively.us and Featured.com across main communication channels including email and live chat. Built out and maintains Intercom/Fin workspace. Creates all Help Center copy, AI agent workflows, monitors success reports, and updates strategies based on learnings.
User Success: Worked with product team to create four unique email-based customer onboarding experiences based on subscription tier and defined personas that guide the user on how to utilize the platform. Provides one-on-one support and guidance to customers as relevant via unique Loom videos, written tutorials and video calls. Engages with customers via brand LinkedIn and personal LinkedIn to celebrate wins and encourage further engagement with the brand and other experts in the community.
Content Creation: Plans and creates social, blog, email and external comms copy alongside Product Manager and CEO. Helps guide brand voice and ensure consistency across all messaging.
Copy Optimization: Identified a key friction point for clients, resulting in the development of a solution that reduced manual support requests by 38%.
Sales Initiative: Conceptualized and executed the platform’s first “quiet” Black Friday sale, generating $9,108 in revenue from 92 coupon usages without external advertising.
Team Leadership: Recruited, trained, and managed five freelance editors via Upwork, streamlining workflows using Slack and Asana, and collaborating with the tech team to enhance internal tools for editor autonomy.
Product Advocacy: Partnered with tech and product teams to implement user-driven app enhancements, including personalized opportunity matching, advanced keyword alerts, new filter functions, and improved content management tools.
Bodewell Group – Senior Account Executive
Known as Kiterocket during this period, it is a global PR and marketing agency with extensive experience across the technology and sustainable living sectors.
Client Management: Managed a portfolio of 7–10 international semiconductor clients with monthly spends up to $25K, delivering tailored strategies and exceptional service.
Website Rebranding: Supported the ThinkDECA.com rebrand by translating client wish lists into actionable designs, facilitating feedback between stakeholders, and ensuring a seamless transition from mocks to launch.
Event Leadership: Led the YES account for a ribbon-cutting event, coordinating Evite designs, managing VIP invite lists, overseeing PR outreach to semiconductor and local AZ outlets, and serving as the on-site liaison for clients, vendors, and government officials. Secured messaging from Congressman Greg Stanton, Senator Mark Kelly, Former Senator Kyrsten Sinema, CHIPS officials, and local business groups, including Chandler Chamber of Commerce and Arizona Commerce Authority.
Detailed Research: Assisted executive team with various RFPs through industry research, informational calls with clients and referrals, and working in Figma to support the design team with the completion of pitch decks.
Media Monitoring: Conducted weekly and monthly media monitoring for Renesas USA and India, analyzing 100+ mentions weekly to meet client standards. Documented and streamlined media monitoring processes for future team members, creating step-by-step guides, Loom tutorials, and updated templates for efficient handoff.
Arizona Super Bowl Host Committee – Marketing Intern
The Arizona Super Bowl Host Committee is a non-profit organization that connects the NFL to Arizona and its stakeholders.
Content Development: Created press releases, media advisories, and related materials to support organizational initiatives and events.
Executive Support: Conducted research to develop talking points and background information for key executives, ensuring alignment with strategic messaging.
Event Coordination: Managed media representatives and special guests at high-profile events, ensuring smooth execution and positive coverage.
OXO – PR Intern
Operating as part of Helen of Troy Limited (HELE), OXO is a manufacturer of kitchen utensils and home products focused on making every day better, every day.
Story Pitching: Developed and pitched compelling stories about products, new releases, and seasonal campaigns to national media outlets, driving visibility and engagement.
Public Relations Reporting: Compiled and distributed weekly PR highlights for the OXO brand, ensuring key stakeholders at Helen of Troy remained informed about media coverage and campaign progress.
Research & Presentation: Conducted in-depth product research and delivered insights to the Executive Team to support strategic decision-making.
Campaign Coordination: Designed and distributed company gift guides and promotional assets to targeted media lists, enhancing brand recognition and outreach.
Volunteering
Arizona State University, Young Alumni Council – Director of External Partnerships 8/2025 – Current
Education
Arizona State University – BA – Sports Journalism, Summa Cum Laude; Minor in Digital Audience
Arizona State University – MMC – Master of Mass Communications
Key Skills
Media Relations • Muck Rack • Intercom • Cision • SEM • Key Word Research • WordPress • Sanity CMS • HubSpot •
Monday • Asana • Content Creation • Photography • Product Pitching • Strategic Communication • Community
Management • Customer Support • Photoshop • InDesign • Photoshop • Client Experience • CPG • Hospitality • SaaS